The new V-8 powered 1963.5 Sprint was introduced to the motoring public at the Monte Carlo Rally held in January, 1963.
The entry of a Falcon into this rally event was quite a departure from the past image of the Falcon developed by Robert McNamara. The Falcon was previously considered as solely an economical means of transportation with a wide choice of utilitarian models to suit most needs. Now, Ford was introducing an optional V-8 engine for the Falcon, and the Monte Carlo Falcons and the Sprints were born.